What Is Adsense

Adsense is a contextual advertising program by Google which allows website publishers to generate revenue from their sites by placing ads from the Google Adwords network on them. Each time these ads are clicked on by one of your visitors you earn a share of the revenue that Google makes from charging that particular advertiser.

Below is a summary of how the program works and the steps you will need to take to implement it.

1. You join Adsense and on acceptance into the program become an Adsense Publisher.
You will now have your own Adsense account in which you will be able to create the ad code to place on your website and monitor the results of your campaigns.

2. Create your custom Adsense javascript code:
You can do this by logging into your account inside which you will be able to choose the particular ad format and ad color that you want to place on your website.

3. You can then place this code inside your website template:
Make sure you've chosen an ad format which will fit into the space available in your template. Once you have uploaded your page to your server the Adsense ads will automatically be generated.

4. Google's content matching technology will deliver ads that are relevant to the page content you have placed the code on:
It may take anywhere from a few minutes to an hour but Google will start delivering ads that match your content. This is the real perk of Adsense - ads that match the content of your page so that they are relevant to what your visitors are reading and thinking about at the time and so more likely to be clicked on.

In Google's own words:
"Google AdSense™ automatically delivers text and image ads that are precisely targeted to your site and your site content—ads so well-matched, in fact, that your readers will actually find them useful"

Download Adsense books By Click Link On The Top


How To Make Money With Adsense

Adsense is one of the most effective ways of monetizing your traffic and the deeper you delve into it the more it will reward you. Understanding Adsense.com has been set up to help you do just that.

It covers everything from building your first website to building a virtual real estate empire. Things like how to target your keywords, how to find and target niches, how to optimize your ads...

We are researching and building Adsense monetized sites constantly and many of our methods and ideas find their way into these pages.

This site is one of a growing number which are part of the "Take Over The Web" Network - what will be the largest free webmaster resource network the internet has known. If you're new to our sites - welcome to the world of building successful sites that make money.

The profitability of an Adsense niche is primarily based on the amount that Adwords advertisers are spending to compete in that niche.

Remember that an Adsense ad is only an Adwords ad that is appearing on your site and not Google. The amount that an ad generates per click is therefore directly related to the amount that Adwords advertisers are paying per click. Bottom line - if they are paying more we earn more.

So how can you find out which niches (and which keywords inside those niches) advertisers are spending more money on?

I use two different methods:

Keyword Research With Keyword Country

As you will have probably have started to gather I cannot lay enough praise on this tool. In fact I struggle to understand how I researched, chose and targeted niche sites before I got hold of it...it's that good. Aswell as being able to search by category or keyword you can also search by price range. For example, you can decide to find keywords that have an average cpc of say between $18 and $20. If you enter this price range it will return a list of keywords which fall inside that parameter - in this case - 3957 different keyword phrases.

The top 5 rated keywords in this cpc range were: "credit card", "free credit report", "mortgage rates", "consolidate debt" and "website hosting". All you need to do is go down the list work out which ones would be suitable for an Adsense monetized information site, extend your keyword research by taking your chosen phrase and entering it into the search box, build the content, integrate the Adsense and promote your new website

SEO Friendly General Directories

Directories can serve as a great source of direct and indirect (through assisting your search engine rankings) traffic.

You can find General, Niche and Local directories to submit your website to at Which Directories.

When I've built a new website I submit my site to a proportion of the directories listed on that site depending on:

1. The money I'm willing to spend on the particular project as some of these charge a submission fee, and;

2. The value of the links page inside these directories for the topic that particular project is about. For example, when I submitted Understanding Adsense I checked the page that my link would appear on for things like;

* The number of steps from the homepage my link page would be,
* The title of the page my link would appear on - does it match my keywords?
* The flexibility of the actual link - can I use my target keywords and not my website name?
* The Page Rank of the page my link would appear on,
* The number of links on the page my link would appear on - there should be below 20.

Apply these type of factors to directories which charge a submission fee in particular. It can be a lucrative business charging website owners for what are in effect valueless links - don't pay for things that don't align with your SEO strategy.

How To Work Your Way To The Top

Step 1: SEO Basics
Search Engines provide a platform for internet browsers to search the internet and find what they're looking for. Their success rests on returning to a user relevant websites for every keyword or keyword phrase that they enter.

Step 2: Your SEO Strategy
A successful search engine optimization strategy revolves around four things: Planning, Analysis, Implementation and Monitoring.

Step 3: Choosing Your Keywords
The first part of your search engine optimization campaign is to research which keywords you want your website to appear under. To get this wrong is a disaster and will undermine the rest of your search engine optimization strategy. If you take the time to get it right your actual optimization will fall into place very easily.

Step 4: Competitor Analysis
The purpose of this lesson is to grasp what our competitors have done in their optimization campaign to achieve the position they are in and better it!.

Step 5: Using SEO Software
Search Engine Optimization Software can't do everything but it can do a lot of things. The internet's most powerful search engine optimization software is SEO Elite V3.2 and what it does ferret out what your competitors are doing to get higher search engine listings than you.

Step 6: Onpage Optimization
The aim of search engine optmization is to tell the search engines what you are relevant to - which search terms you should rank highly for. As I mentioned in Step 2 - this ongoing process is a mixture of onpage and offpage optimization. First we focus on onpage optimization.

Step 7: Title Tag
The title tag is the first part of your page the search engine reads. It needs to define what the content of your page is so the search engines know what they have found. Your title tag needs to contain the primary keywords you are targeting and shouldn't be cluttered with useless words which have no value (such as and).

Step 8: Meta Tags
The second part of your page the search engine reads are your Meta Tags. There are many different Meta Tags which can be used to provide more information about your page.

Step 9: Alt Tags
As search engines cannot read images, Alt Tags are used as a way of giving more information to the search engines about them. Its a great way to include your primary and secondary keywords in another place onpage but you should not get carried away as the over zealous use of keywords may mean you are flagged for keyword-spamming.

Step 10: Header Tags
Header tags are a great way of adding more weight inside your page content to your primary and secondary keywords. There are 6 types of Header Tags H1 - H6 which are different in size and weight.

Step 11: Page Content
This will include everything from your navigation links to the actual paragraphs of written content that make up the main part of any webpage.

Step 12: Offpage Optimization
Offpage Search Engine Optimization
If you imagine that onpage optimization is our personal claim to relvancy. The words on our page and in our title and meta tags say to the search engines - "This is what I'm about".